With Bad Birnbach to a health-promoting company - big.KMU

Workplace health promotion at the health resort and in the workplace: a pilot project with companies from the Rottal-Inn district.

26.11.2021

Description

The project big.KMU aims to develop an overall concept for workplace health promotion (WHP) at the health resort and in the company and to implement it in small and medium-sized enterprises (SMEs) in the district of Rottal-Inn. In addition to the health resort Bad Birnbach and the Rottal Terme Bad Birnbach, the Handwerkskammer Niederbayern-Oberpfalz and the BARMER health insurance are participating in the project, together with the Chair of Public Health and Health Services Research (IBE) of the LMU Munich.

Within big.KMU, an BGF concept is developed that includes the essential elements of an already tested health-promoting measure at the health resort and supplements it with company-specific offers and elements, taking into account the conditions, structures and processes present in the respective company.

In the first phase of the project, a needs analysis will take place by means of (1) planning discussions between management/owners and project partners and (2) employee surveys and group interviews with employees (July 2021 to January 2022).

Subsequently, employees and project partners develop concept ideas and solution approaches for health-promoting offers, measures and framework conditions in the participating companies in moderated workshops (January 2022 to April 2022). In the 13-month implementation phase, the BGF concept, consisting of a health-promoting measure at the health resort combined with company-specific health-oriented offers/measures, is applied (May 2022 to May 2023).

The implementation phase in the company and at the health resort is accompanied by a continuously conducted process and results evaluation (longitudinal study with six survey dates), the findings of which are incorporated into the development of a continuation strategy in order to anchor the BGF concept in the companies in the long term (May 2023 to December 2023).

With big.KMU, the topic of BGF is to be made accessible to SMEs in a low-threshold manner and the health resort Bad Birnbach is to establish itself in the long term as a competent provider and external partner of BGF for SMEs.